Is Your Company Website Making the Most of Your Recruiting Efforts?
Take a look at your company’s website. Now imagine you were a job seeker. Would you want to work for your company? If the answer is no, it might be time for some changes.
According to a survey by WetFeet.com, 90 percent of job seekers visit corporate websites before they make their decision about where they want to work. I know that I’ve done this while I’ve gone through job searches. When you see an ad for a job at a company, you decide to check out their website and it looks like it hasn’t been updated since 1982 — chances are neither has their company. It’s a dog eat dog corporate world out there, and I’m sure there are few job seekers who want to work for a company that isn’t thriving (or at least trying to) in today’s economy.
About 1 of 4 job seekers reject potential employers based on their website, and 1 of 2 said that a company’s website played a role when considering their next career move. In a job market that’s based largely online, websites play a huge role in getting that perfect candidate to apply.
Often times companies forget to consider job candidates when designing their websites. The best recruiting websites are regularly updated, they keep things fresh, they’re professional and most of all, they’re engaging. Check out KnowHR.com’s, list of Top 10 Best Recruiting Websites for some great examples, including Pixar.
So you want to engage your possible job candidates. You want to draw a picture for them showing what a great place your company is to work. You want to develop a relationship with your future employee. A great way to do these things is through a company blog.
With a company blog, you can give job seekers a chance to peer inside your company and see if it’s the right place for them.
Now, as important as a great website is, it’s not the only thing needed to get those applicants to apply. What good is a great website if it’s not seen by anybody?
After the effort is put into making an engaging website that appeals to your customers and your potential employees, the next step is to get it out there! A few ways to make this happen are online videos, social networking, and search engine optimization. Take some video (which can be easily done with a handheld camera and a few eager employees) and post it on sites like YouTube and Vimeo. Create an account on LinkedIn and Facebook, post your job openings and give a description of your company. And last but not least, get your website seen on those search engines!
With just over 35 million job related searches each month on major search engines, a company should be taking full advantage of opportunities to be seen.
So what are you waiting for? Clean up that website of yours, engage your future candidates, and hire Oneupweb to optimize your site to make the most of your recruiting efforts!