Are you gearing up for a bit of spring shopping this weekend? Levi’s is hoping you’ll stop by the company’s latest venture in social shopping: the Levi’s Friends Store.
Levi.com was in the spotlight at Facebook’s F8 developer conference this week, where the social network introduced its new Open Graph protocol and highlighted new options for web developers to plug their sites into the social graph.
Levi’s partnered with Facebook to showcase the social network’s new social plugins, which the clothing company is using to personalize, and socialize, the online shopping experience. Shoppers can see items that other shoppers (and Facebook users) like, which jeans their Facebook friends have liked and shared, and invite their friends to a personalized Friends Store.
Sephora is another retailer that Facebook is showcasing as a user of its new social plugins. According to Facebook:
“Implementing the Like button on every product is a lightweight way for Sephora to ensure their customers can connect with products they care about. For example, if a user likes the Boscia skincare line on Sephora.com, Sephora can send updates to their stream when Boscia goes on sale or a new product is added. This results in a personalized and meaningful experience, and a highly engaged customer base.”
Are you already sharing your e-commerce experiences with your Facebook friends? If so, do you think social shopping is here to stay?