Natural Search or Pay Per Click

Posted on in Blog

Both? Neither?

There’s really not a good way to quantify one as being better or worse than another.

Any decision on a search marketing campaign will depend largely on goals, targets, budget, and so on.

Many times, a company will rush into a paid campaign because they think they need fast results. They spend and spend on keywords and only months later do they realize how costly it’s been. If you can’t show a return, is it really a great idea to start throwing your money around?

On the other hand, if you’ve got product to move and it has to move fast, you probably shouldn’t pin all your hopes on a campaign that might take 8 weeks to pick up.

As with almost any online marketing campaign, the most successful strategies are well thought out. Plan ahead.

Up Next

In digital marketing, few resources are as valuable as analytics data. To help assemble that data, more than 28 million websites rely on Google Analytics. On July 1, 2023, all of those users will transition from Google’s Universal Analytics to the newest version known as Google Analytics 4. These tools are very helpful, but they...

Read More