StraightUpSocial News Links for 2/22/2010

Posted on in Blog

One Café Chain’s Facebook Experiment

Utpal M. Dholakia and Emily Durham share the results of a Rice University study to see whether a business’s Facebook Page actually influences customer behavior.

Can MySpace Really Make a Comeback?

Jolie O’Dell at ReadWriteWeb previews MySpace’s new strategy for retaining and growing its user base, and asks whether it’s enough to keep MySpace going?

Google Buzz and Kids – Parental Control Nightmare

Charlene Li at The Altimeter shares a cautionary tale for parents who may be unaware that their children’s communications on Google Buzz are not necessarily private.

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With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs...

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