One Café Chain’s Facebook Experiment
Utpal M. Dholakia and Emily Durham share the results of a Rice University study to see whether a business’s Facebook Page actually influences customer behavior.
Can MySpace Really Make a Comeback?
Jolie O’Dell at ReadWriteWeb previews MySpace’s new strategy for retaining and growing its user base, and asks whether it’s enough to keep MySpace going?
Google Buzz and Kids – Parental Control Nightmare
Charlene Li at The Altimeter shares a cautionary tale for parents who may be unaware that their children’s communications on Google Buzz are not necessarily private.