StraightUpSocial News Links for 2/8/2010
Posted on in Blog
Loopt Partners With Mobile Spinach To Offer Location-Based Deals
Leena Rao at TechCrunch previews a new app from mobile social network Loopt that provides users with deals and coupons from local merchants, similar to the incentives offered to Foursquare and Yelp users.
Facebook Search Will Soon Have More Bing
Nick O’Neill at All Facebook tells us that the social network’s search function will soon see an upgrade with help from Microsoft’s Bing search engine, even though Facebook is no longer serving up Microsoft ad inventory.
Pepsi Picks Social Media Over Super Bowl Ads
Benny Evangelista at the San Francisco Chronicle takes a closer look at Pepsi’s decision to avoid advertising during the Super Bowl and instead turn its attention to social media.
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Negative keywords are search queries that you exclude from your paid advertising campaign targeting so you can focus on the keywords that matter to your audience. When you add negative keywords, you prevent your ad from showing up for irrelevant queries and wasting your money. Here’s the quick explanation of how to find negative keywords:...