Nike Powers Women to Be Better For It

On April 12, Nike launched #betterforit, an initiative to inspire women to be active, take on new challenges, and reach personal goals. The spot was created by Wieden + Kennedy and Nike says it’s their largest campaign yet to support and motivate women’s athletic journeys.

It’s about “powering [women] to be better through services, product innovation and athlete inspiration, motivating each other to push to the next level,” Nike says. I love it because of the messaging; which is unintimidating, relatable and funny!

In contrast to more aggressive Nike spots of the past, it’s a light, fun approach that seems to be resonating with the average athlete.

Nike sets the scene in the commercial with a newbie yogi, a struggling marathon runner, and a spin class full of models. You can hear what the women are thinking while working out, hilarious. They are struggling to get through their workouts but ultimately, will be #betterforit. They turn their can’ts into cans! I have thought all of those same thoughts at one point or another in my athletic life—and I appreciate the honesty that the commercial portrays.

I am all about uplifting women to lead healthier lifestyles and, frankly, empowering women in any way. I am one after all. So, I find those normal, everyday people in the commercial inspiring—you go girl!

Here is the full commercial—check it out!

More Than Just a Hashtag

#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers female athletes collective inspiration to reach new heights and a place to share their experience.

And as the commercial says, “If you’re brave enough to try, you’re strong enough to finish….”