We just announced that Oneupweb has been awarded a Best of Show for our One for the Road: Operation Michigan microsite by the Great Lakes Bay Region 31st Annual ADDY® Competition. And that’s not all—we also won a Judges’ Choice award for our stop-motion video, How We Grow Brands, and two additional Gold ADDYs for our augmented reality piece, the StraightUpRocket, and our corporate website, OneUpWeb.com.
Of course, we’re thrilled! But the Best of Show award means a little bit more to us, as we all put our blood, sweat and tears into the One for the Road: Operation Michigan campaign. This was truly about giving back to others, inspiring hope and camaraderie in a state that was facing the worst of the economic downturn. (For anyone who needs a refresher, we basically set out on a five-day, four-city tour of the state, offering our services for free to any Michigan business that met us along the way.) It’s amazing to stop and think of the number of people that we talked with on this trip, the number of businesses we helped and the positive aftermath that we’ve seen with those companies as a result.
There’s something we all tend to do, and that’s to put our heads down, get to work and almost forget about where we’ve been. This award serves as a reminder of what we accomplished, and gets our creative juices flowing. What will we come up with next? You’ll have to stay tuned to find out.