What is the best way to get your brand noticed without spending millions, maybe even billions of dollars at the World Cup? Guerrilla marketing, of course. So what constitutes as guerrilla marketing and why were 30 young (and very attractive) women arrested for wearing orange miniskirts?
The girls were part of a suspected “ambush marketing” attempt (guerrilla marketing) held by the Dutch beer company Bavaria at the match between The Netherlands and Denmark . If you want my opinion, I think FIFA is being a little ridiculous. Since when has it become such an atrocity to market your business by dressing attractive women in the color of your most recent campaign? I say that Bavaria is brilliant. I honestly had never heard of the brand of beer that FIFA is so determined to keep out of their stadium, but I’m curious now. Bavaria made its press and definitely got the job done.
So what can we learn from the “orange dress stunt”? We learn that you can market yourself without spending millions, just by being a little risky and incorporating some spunk into your marketing mix.
Guerrilla marketing is a non-traditional, low-cost, highly effective marketing effort, and I don’t see why more companies don’t use it in their marketing strategy.
Here at Oneupweb, we pride ourselves on being able to take a walk on the wild side and try new marketing efforts without breaking the bank. Being able to try something different, something a little crazy even, may set you apart and bring home the sales. Be creative with your marketing efforts and try a few guerrilla marketing campaigns. If you need help coming up with ideas, we have a creative team that just loves a good brainstorming session! Contact us to get started.