A majority of brands that I am a fan of utilize social media to interact with me. They understand the value of connecting with me, receiving my feedback and expanding the reach of their brand. And as a fan, I can keep up with brand sales, promotions and events. In fact, sometimes I think I would never hear from them if it weren’t for the relationship we have on social media. And I’m glad I do!
You can bet these brands, and others, are going to promote Black Friday through Twitter like crazy! So today, let’s talk about how you can find Black Friday deals through Twitter, and how your brand can promote Black Friday deals as well.
Use Twitter Search to Find Black Friday Deals
If you haven’t yet, you need to go to http://search.twitter.com and try it out. There you can search all of Twitter for keywords such as “Black Friday”, “Deals” and “Discounts”. Below is a live stream of Tweets including the keyword “BlackFriday”.
Can you think of any other place where you can search for Black Friday deals as they happen? My first thought is Google, however, Google’s results are not as real-time as Twitter’s. So if a deal’s updated and you’re trying to find it through Google, you’re already behind.
When using Twitter Search, try several different keywords. Mix and match them to get the exact deals you are looking for.
Use Twitter To Promote Your Brand’s Black Friday Deals
If you’re reading this and you’re a brand, think about Twitter search in reverse. You want to make sure that your brand’s deals and discounts can be found this week by your fans.
In your Tweets, make sure that the keyword “BlackFriday” is included. I’m assuming that your brand is already offering some kind of BlackFriday deal. If not, you may need more help than this one blog can offer (psst click here: Oneupweb Social Media Services). Make sure that if you’re offering a discount on cards for example, that you include the keyword “Card” along with “BlackFriday”. The keywords “Deals”, “Promotion” or “Sale” will be advantageous as well.
Now that you have the content of your tweet nailed down, you will want to decide on the frequency. How many times per day are you going to be sending out tweets? Too many and you’ll turn some away. Not enough and your promo will never see the light of day. Unfortunately, there is no magic number that I can give you. It depends on your fans and how often they interact with your brand.
However, I will recommend tweeting at least three times a day as a starting point. Once in the morning, once in the afternoon, and lastly, once around 5:30pm.
What are some ways that you are searching for Black Friday deals? Let us know in the comments below!