Sometimes I feel like a bit of a minority in the SEO world, because I unapologetically love Google and many of their products—except for Buzz, but I don’t think anyone actually likes Buzz. If Google ever starts implanting us with nanotechnology that tracks us at all times, while offering cool tips and relevant ads—I’ll probably be in the first wave to sign up.
That said, I still find some ways for the Big G to improve. For Google Instant, I have three suggestions that could make this innovation even better:
1. Stop Making Me Type
I come home from a long day at work and the last freakin’ thing I feel like doing is actually typing my searches. How is there not some sort of brainwave scanning technology that can pick up the fact: I’m watching football, heard a name I don’t recognize, and I want to search for it? Sure, we’d have some initial bumps in the road (especially with terms that may have risqué double meanings), but the convenience would totally be worth it. How many lives would be saved if Google could sense flames and panic, and then search for “extinguish a grease fire” as people screamed for advice, instead of having them rush to their computers to search how to put them out?
2. Instant Dating
This is simple. Politely request, or force, all the single folk to enter a giant database. Allow users to search that database with the same interface as Google Instant, changing the pictures displayed based on the qualities and conditions entered in the search. Way better than eHarmony—and potentially endless hours of entertainment, even for happy couples.
3. Instant Future
As Google CEO Eric Schmidt once said –
“More and more searches are done on your behalf without you needing to type. I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next. … serendipity—can be calculated now. We can actually produce it electronically.”
Uh, yes please? I’m not being sarcastic. If Google can give me a semi-accurate prediction of how my night is going to turn out based on different options, why wouldn’t I want that information?