Levi’s wants its Facebook fans to make a major decision for them; they want fans to choose the next “Levi’s Girl.”
What’s a Levi’s Girl to do? Well, according to the jeans’ company Facebook page, it’s this:
The search is on for the next Levi’s Girl. Are you hip, passionate about life, and social media savvy? If so, you could win the job of a lifetime: acting as the face and voice of Levi’s Women and the Shape of What’s to Come online community. To enter, upload a video telling us why you’d be perfect for the job.
All ladies interested have until February 2nd to upload their 1-2 minute video explaining why they should be the next Levi’s Girl. Then, Levi’s will choose the top five entrants and open up the voting to its Facebook community to choose the winner from February 16, 2011 to February 23, 2011.
What do you think of Levi’s having its Facebook fans choose the spokesperson for their women’s line? Do you think it’s risky or smart?
Will you tryout to be the next Levi’s Girl?