Oneupweb Reviews: Creative Campaigns: Coke, Droid, and The Orno
Hello everyone and a Happy Friday to you! Every Friday we try to make sure you leave the Oneupweb Reviews blog smiling, and this week we won’t disappoint. Recently, we stumbled upon a few very clever ads that made us laugh, and we bet you will too.
These are great. On one hand the Droid is poking fun at how ridiculous the hype around apps has gotten, and on the other hand they are participating in the hype. If you look at some of the comments left by viewers on the Droid YouTube Channel, people actually believe the Droid can interpret dog speak, determine bra size, and turn street lights green. But that’s part of the fun.
The Other Tiger Woods Commercial
Most of us have seen the Nike ad for Tiger’s return to the Masters next week. Advertising executive Donny Deutsch called the ad ‘stunningly brilliant’ on NBC’s Today Show on Thursday. He said:
“It would be so easy for Nike to kind of just not advertise now, and then six months from now show him playing golf,” Deutsch said. “It just basically walks right in and says this guy Tiger has transformed himself, he’s reflective, obviously what he did was terribly wrong, but to have his father’s voice as the conscience, is I think, brilliant.”
I totally agree with Donny on this one, but Nike had to expect there would be some parodies of the video.
The Orno – Revolutionizing the Decision Making Process
Washington Post’s Mensa Invitational asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition. Out of the many submitted, by far my favorite word was:
Sarchasm : The gulf between the author of sarcastic wit and the person who doesn’t get it.
I’ve spent time on both sides of the gulf, but either side I’ve always gotten a good laugh. I’m a huge fan of marketing campaigns that poke fun at the ridiculous hype some marketers come up with. Whenever I hear words like magical, or revolutionary – I think of Apple. If there was ever a line of products that is known for being overly hyped, it would be Apple. And maybe this hype stems from Apple’s CEO Steve Jobs. For example, below is a excerpt of a Q&A with Steve:
Q: Why have you veered away from widgets on the iPad?
Steve: We just shipped it on Saturday. And then we rested on Sunday.
Q: So widgets are possible?
Steve: Everything is possible
This dialogue took place Easter weekend, and it appears as if Steve Jobs is referring to the biblical account of creation – when God rested on the Sabbath. Maybe Steve should have said, “Everything is possible… except multitasking and flash integration.” But I digress.
The makers of the Orno do a great job of poking fun at the hype that we see all too often when launching new products.
Here are a few of my favorite hyped lines from Introducing the Orno:
• “It’s truly groundbreaking, never before seen technology at its very finest. And that’s what drives Orno.”
• “It’s truly remarkable. Almost magic, but absolutely genius in its simplicity. It’s a no brainer.”
• “It’s so intuitive it’s almost to the point of intrigue for the user…Because you know that you’re holding the answers to something that you may have spent your entire career trying to figure out.”
My favorite part of this video is when Rusty B. breaks the traditional hyped ad format for one moment, looks at the camera, and says, “It’s just that smart.” Almost as if to allude to the overly hyped dialogue used throughout the ad.
Does the Orno actually tell you if your marketing campaign is going to be successful or not? You’ll have to try it out for yourself.
These ads make us laugh and keep us on our toes. We appreciate marketing that gives back a little. Even if it simply makes us smile. And for that, we give these creative marketing campaigns an…
Official Oneupweb Review: Thumbs Up!