Oneupweb Reviews: Facebook Changes Become a Fan to Like

Posted on in Blog

Facebook has changed “Become a Fan” of a Page to “Like” a Page, and Page administrators have begun to see this introduction message at the top of their Pages:

Introducing the Like button

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

What was wrong with being a “Fan” of a Page? Well, Facebook believes that the new verbiage is more “lightweight.” In other words, “Fanning” a Page is too much of a commitment for users, and if they are only required to “Like” a Page, users will be more prone to connect with Pages.

According to Facebook:

“People click “Like” almost two times more than they click “Become a Fan” everyday.”

I wonder if the majority of Facebook users actually think I would never “Fan” this page, but I do “Like” it. I guess only time will tell.

Today when I tried to find the new Like Button, it was nowhere to be found. But yesterday we were able to snap a screenshot of the new Like Button seen below:

facebook like button screenshot

If this semantic change does indeed get more users to “Fan” Pages, oops my bad, “Like” Pages, then we are all for that. But this change could confuse some users as you can still “Like” a piece of content. Facebook saw this one coming and responded.

Is there a difference between “Liking” an item a friend posts and “Liking” a Page?

“Yes. Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed. On the other hand, when you click “Like” on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.”

Oneupweb Reviews: Thumbs Undecided and Slightly Confused

You’ll have to use your imagination to figure out what thumb arrangement communicates undecided and slightly confused (This might help). But we’re going to wait and see what happens with this change before we give it a solid thumbs up or down. In the mean time, we want to hear what you think of the change. Leave us a comment below!

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