Facebook Pages got a bit of a face-lift this week that allows for more social interaction with regular profiles. In short, your business page will look more like a user profile.
The most obvious change is the enhanced wall, which gives businesses the opportunity to approve what’s posted. Like a regular profile, businesses can now update statuses and fans. Soon Facebook plans on allowing those posts and status updates to be seen in a Fans’ News Feed.
Another notable change is the tab organization. With Facebook Pages, businesses can add applications for additional tabs that update customers on events, reviews and discussions. If you don’t like the applications that are out there, you can always make your own.
Facebook Pages also do something a regular profile can’t—measure and track posts. Businesses can get an insight tool that allows them to measure user engagement by seeing how many users start and stop viewing posts and how many users make comments.
These changes are a part of Facebook’s continual movement toward helping people share information for a more open social network. And it sounds like more changes are inevitable for both Facebook Pages and regular profiles. Facebook CEO Mark Zuckerburg explains his reasoning for why these changes are necessary in a March 4 blog post, which also chronicled the evolution of this social networking juggernaut.
At the end of the day, more changes are necessary as more people look for ways to manage and add information to the social network. After all real-time updates are great, but not if they aren’t organized, which is partly what these changes are trying to do. And every change could provide more opportunity for businesses willing to use a little creativity.
Stanford University’s Facebook Page is a great example of how these new changes can increase social interaction.
Already users have access to a number of videos, photo albums and events that help alums keep in touch and prospective students learn more. And Stanford let its fans guide some of the process.
Through a discussion tab, fans were able to post ideas on how to make the page more engaging.
Comments ranged from allowing fans to upload pictures and projects currently being worked on to creating a group for newly accepted applicants to meet on Facebook.
Engaging Facebook users through these new changes builds brand loyalty. Receive the help you need to get started and take a page from Stanford’s book by involving your current fans.
Personally, I’m excited about these changes and can’t wait to see what Facebook comes up with next!
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