Oneupweb Reviews: Flash Mob Dancing

Welcome to Oneupweb Reviews’ Fun Friday! On this last day of the work week we review topics that are a little different from the norm. Today I am excited to highlight a new and exciting way of marketing that includes something everyone loves, dancing.

This new type of dancing is called Flash-Mobbing. Though the name brings to mind a very strange riot situation, it’s not that at all. Flash-Mobs are dances performed in public, and marketers are jumping on the band wagon. This is a trend that has spread like wildfire across social networks through viral video. Lets take a look at a few of our favorites.

H&M Kids Fashion Flash Mob

This seemingly impromptu Flash-Mob is for a children’s clothing line called H&M. The dance was designed to show how comfortable and functional the clothing line is, while maintaining a level of fashion.

The T-Mobile Dance

I can’t help but smile when I see people join in with the fun here. The dance took place at Liverpool Street Station, with over 400 dancers, and was filmed by ten hidden cameras. This dance was created to promote T-Mobile’s new “Life’s for sharing” TV campaigns.


Nefesh B’Nefesh Hanukkah Flash Mob

Here Nefesh B’Nefesh brought over 150 participants together on Ben Yehuda Street for the first ever Jerusalem flash mob in honor of Hanukkah.

100 Single Ladies Flash-Dance for Trident Unwrapped

Unfortunately the high quality version of the video has had the audio replaced due to copyright complications. Below is a video recorded by someone on the scene.

100 “single ladies” stopped traffic in Piccadilly Circus to announce Trident’s free Beyonce concert.

Oprah’s Kickoff Party – Flash Mob Dance!

The day before the performance, 800 gathered to learn this dance for Oprah’s kick off party. Then the day of the kick off everyone worked together to teach the dance to 21,000 people in all.

Speaking of Flash-Mobs one commenter said,

“Instead of war, the whole world should Flash-Mob Dance!”

Flash-Mobs have become an amazing viral sensation. They’ve also had a unifying effect on viewers throughout world. Scrolling through the comments I observed that people are beginning to see what we can do when we work together instead of fight.

Flash-Mobs are a marketing strategy that gives back, and puts a smile on your face. There’s no doubt we here at Oneupweb, are big fans.

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