LinkedIn has introduced a new feature that enables users to follow any company that has a profile page on the social network. Login to LinkedIn and navigate to a company’s profile to see this new feature on the right-hand side of the profile page.
Now LinkedIn users can follow a company’s activities such as job postings, new hires, recent promotions, and company profile updates.
After choosing to follow a company, users can also customize the updates they want to receive by clicking the drop-down menu next to “Stop following” as seen below:
LinkedIn has always had the problem of bringing users back to the site once they have created an account. If this new feature is adopted by users, this could be a positive move for LinkedIn.
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