When we heard that a couple of people from our hometown were part of a project that had them running across Ethiopia, we had to find out more. Turns out it’s all part of a new initiative to raise money for Ethiopian education projects. The run, appropriately called Run Across Ethiopa, officially starts tomorrow in Addis Ababa. It covers more than 400 kilometers—in just 12 days. That means each runner has to average at least 25 miles per day to make the end point in the region of Yirgacheffe.
According to the On the Ground website, “The Run Across Ethiopia aims to raise $100,000 for Ethiopian education projects, including the construction of schools in other coffee-growing communities. Funds will be used to support the work of the Tesfa Foundation and the Oromia Cooperative Farmers Cooperative Union (OCFCU), a union of 129 fair trade coffee cooperatives that, together, represent some 800,000 families.”
It’s a long run, for a good cause.
Two amateur filmmakers are working on a documentary about the run:
From what we’ve seen of the documentary, and for the project itself, we give those soon-to-be-exhausted runners a…
Oneupweb Reviews: Thumbs Up!
And on the complete opposite side of the spectrum, Doritos is back with their crowd-sourced Super Bowl ads. They’ve picked 10 finalists, 5 each advertising Doritos and Pepsi MAX. Some of the videos are pretty entertaining. Here’s a link to my favorite.
I know that everyone enjoys putting together these videos for Doritos, and people really do come up with some very creative ads. Last year I even had an idea, which I believe was truly award-winning, about Doritos and a very drunk bachelorette. But next year I’d like to see Doritos try something new with this campaign. I just think it needs some sort of new twist to continue to get press. Come on Doritos—keep your ideas fresh. Don’t just rely on others to do it for you. ‘Ya know?
That’s why I give this year’s Crash the Super Bowl contest a…
Oneupweb Reviews: Thumbs Sideways.
What do you think of the Doritos campaign? Do you agree with me that it needs a new twist, or do you think it’s still great just the way it is? Let me know in the comments below.