Oneupweb : Who’s Using What? Social Media Demographics.

Posted on in Blog

If you read my post last week on Oneupweb’s artsy sister blog, Creative Meat, I posted a cool geographical map of the social media world by Flowtown. Well, here I am once again posting another infographic by Flowtown, the kings of taking a lot of stats from other people’s studies and making them look pretty.

Have you ever wondered who uses what, when it come to social media? Well I did, and boy was I surprised (not really). According to Google Ad Planner Data: middle-class, middle-aged females with an associates degree use social media the most. And, smart, old, rich people don’t have time for it! While the stats are somewhat current (I’m assuming they’re from 2009), social media is always changing and evolving. I really look forward to seeing a comparison of 2009 and 2010.

See larger version, here.

Social Media Demographics by Flowtown

What demographics do you believe impact the use of social media? What’s more of a demographic factor for social media—gender or age? What type of people would you say use social media the most, and why? These questions are vital to answer, because social media is continuously a key component in the most successful ad campaigns.

Up Next

Brands in every industry are leaning into digital tools to monitor, optimize, and improve operations. While CRM solutions were once only popular among sizeable B2B organizations, now companies of all sizes are wondering how to choose the right CRM solution to inform their day-to-day. Ready to get plugged in? Here’s what you need to know...

Read More