Working directly with Pay Per Click Search Engines can offer a lot of great benefits. It can also create some noticeable pitfalls.
Both natural search optimization and pay per click offer distinct advantages. It’s hard to say one is better than another until you understand the goals of your marketing campaign.
Building a great looking site can’t be your end goal. Not anymore. A site has to produce, or it has to change.
Successful, lasting SEO campaigns take time. There has to be a plan to accommodate growth and evolution.
Using Flash for web sites presentations is very appealing for most companies. It can be a great asset for any online presence. It can also do a lot to keep sites out of search engines.
The discussion of ethical approaches to search marketing has long raged within the field. Of much more importance though is not whether methods are “ethical” but whether they produce lasting results.