Successful, lasting SEO campaigns take time. There has to be a plan to accommodate growth and evolution.
Using Flash for web sites presentations is very appealing for most companies. It can be a great asset for any online presence. It can also do a lot to keep sites out of search engines.
The discussion of ethical approaches to search marketing has long raged within the field. Of much more importance though is not whether methods are “ethical” but whether they produce lasting results.