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Google Site Search Will Soon Be Dead, Good Riddance

Not long ago, Google decided to stop providing yet another of their beloved niche products. (Yes, I’m still bitter about the death of Google Reader.) Google Site Search is on the chopping block for complete end of operations by April fools day, 2018. The transition is going to be difficult, but really, it’s for the best. What is […]

Since We Last Spoke: An Update on Trends in SEO

During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here, […]

Building A Diverse Team: Oneupweb Introduces First Female Developer

In the male-dominated tech industry, one in four web developer jobs are held by women. Oneupweb has been developing websites for almost 20 years and, though we’re a company that prides itself on maintaining a diverse workforce, we’ve never met that industry-standard male-to-female ratio … until today! Oneupweb is so proud to introduce our newest […]

Brand Voice and Tone: Is there a Difference?

Even accomplished writers sometimes scratch their heads. Simply put, as a brand, you have one brand voice that is pretty well set in stone—it’s that essence that tells the reader you wrote this — but your tone can change based on topic, situation, and audience. Establish trust in website copy and blogs People read blogs […]

What We Said About Twitter in 2009: Did We Get It Right?

We work with clients every day and write content for their websites, in particular, their blog. We write about current events and things that are relevant in their industry at that time. We have also always done that for our own company. As a matter of fact, we have over 10 years of blogs on […]

Marketing Strategies for Small Businesses: Kick It Up a Notch

Kick-start your summer’s marketing efforts by trying some of the best ideas and strategies for small businesses. Consumers want to feel good about where they’re shopping. Big-box stores are hardly in danger of extinction, but consumers are increasingly conscious of the types of businesses they patronize. They want to know about where the products come from […]

The Role of Market Research in the Successful Marketing Strategy

A comprehensive marketing strategy is the foundation of your brand growth efforts, right? Good. And that marketing strategy is informed by market research, right? No? Uh-oh. What exactly is market research? Market research is the overall task of establishing questions about your intended market and finding answers to them. Market research usually falls into one […]

Social Proof in Marketing: Follow the Crowd

To understand what social proof is, consider how you go about making a decision. How much research goes into deciding what restaurant to try for dinner?  What’s the tipping point when deciding between two different lawn mowers? Why do you choose to take the highway when other options are available? Every decision we make – […]

Google Customer Reviews

Google Trusted Stores Goes Extinct Google has recently replaced Google Trusted Stores with Google Customer Reviews and you may not have even notice. There hasn’t been much talk of this over the past few months, but we think it will be a benefit for the advertiser and retailer. Google Trusted Stores Google Trusted Stores was […]

Call Extensions Update

Google Launching Automated Call Extensions to Mobile Ads On February 6th, Google began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business and it is […]

The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users […]

Personalize Your Approach through Engagement Marketing

Marketing strategies have shifted throughout the years, from appealing to the masses to drilling down niche target audiences. Today, effective marketing is about delivering personalized and timely messages to prospects and customers – in other words, customer engagement marketing. Yet, most of today’s big brands are still talking to all of their prospects in the […]