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Which Came First: The SERP or the Keyword?

We know, we know – you want your site to rank number one on the search engine results page. You’ve been asking, “How do I get to the top of that page?” as if it bears the same weight as, “How do I get people to buy my product?” Yes, organic search engine optimization is […]

Holiday Design: Classy, Not Childish

How companies can create professional holiday design that still captures the spirit of youthful imperfection. As you drive down the road on a snowy December day, you find yourself seeing the bright smiling faces of carefully but sloppily made snowmen and the warm colors of soft lights begrudgingly thrown across small porches. The classic imagery […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

List Segmentation: Are You on the Right Nurture Track?

List segmentation in your email outreach should be one of your best business practices. Segmenting your communications can improve your email relevancy by huge amounts. If you aren’t slicing up your database into separate segments and tailoring your messaging to be relevant to those customers and groups, then read on to find out why you […]

Optimizing Images for Search

We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop […]

Brainstorm Your Way to a Collaborative Culture

When bringing on a new prospect or client, it’s always interesting to find out who in the office has knowledge or experience in or around the field that the client is a part of. The opportunity to apply existing knowledge to pitches and strategies is what makes working for an agency so fun. The Team, […]

What Do Apples & Kevin Costner Have in Common? (Hint: Halloween Costumes)

With Halloween less than a week away, we thought it would be fun to have this week’s blog show off some of our staff’s favorite Halloween costumes from years past. Enjoy our collaboration! What costume are you going to rock at this year’s Halloween party? Erin Bernhard, Digital Strategist as a Bushel of Apples “We […]

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

Google Hacks

Google, whether we like it or not, is an integral part of our everyday lives. Gmail, Google Calendar, Google Hangouts, Google Reminders, Google Translate, Google Docs!  These are all words that are commonly used in our 2016 vocabulary. We wanted to explore some other features of Google so we rounded up some handy “Google hacks” […]

The Customer Is Always Right: Responding to Online Reviews

Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, nearly 70 percent consult the internet prior to purchasing a product or service. From social media posts and Google My Business local listings to service review […]

2016 Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised its mid-September and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. Over the past couple of weeks we’ve been talking a lot of about […]