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A Need for Speed: The Truth about Page Load Time

Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in […]

Blog Best Practices: A Cheat Sheet

So, you have a blog. Whether you call it ‘News & Events,’ ‘Insights and Trends,’ or ‘Posts,’ that section on your site has the functionality of a blog. Having a blog on your website gives you the opportunity to create additional content for search engines to index, which is now basically a requirement for domain […]

Company Culture: If You Build It, They Will Come

Company culture is a huge buzzword in the corporate world. Some managers advocate happy hours or free lunches to boost morale, while others say it just puts pressure on employees to put in longer days. Some think that an open floor plan facilitates communication and comradery between coworkers; others think it limits privacy and makes […]

Facebook: Race Against the Algorithm

Does your business page seem to be getting less and less interaction? It’s incredibly frustrating to spend your time posting to Facebook and not see results. Or worse, not even be seen. But there are things you can do to combat the Facebook algorithm and get more engagement on your Business Page, here are my […]

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use […]

Humanizing Your Brand Through Snapchat

Since its launch in 2011, Snapchat has fast become the go-to social media platform for sharing images and video messages, boasting over 100 million daily users. So what makes this app unique from Facebook and Instagram? The images and clips, called “Snaps,” can only be viewed for a matter of seconds. Once viewed, they self-destruct! […]

Digital Marketing for Medical Professionals (Part 1)

Digital marketing for healthcare isn’t simple or straight-forward.  There are many obstacles and it’s an evolving landscape; and unless you’re a marketing professional it’s probably pretty confusing.  Things like SEO or PPC probably aren’t priorities for most medical professionals, but they can be very effective tactics for generating new business. Understanding SEO and digital marketing […]

Turn Presentations into Working Sessions

A mistake designers can often make (and I’m certainly guilty of this) is walk into a client presentation, present your concepts and just sit back and wait for feedback. Why do we waste such a valuable opportunity? It’s not every day that you get to talk or meet with your client one on one and […]

Why You Should Follow John Mayer on Snapchat. Right. Meow.

If you’re on Snapchat you probably follow a bunch of your friends (that’s pretty much the point of the entire app after all.) But I am here to tell you about someone that you might not know existed on Snapchat. He’s arguably the current king of Snapchat and also a guitar legend and Montana living […]

A Challenge for the Audience We’ve Captured, Despite the Odds

Where is your smartphone right now? Maybe it’s on the desk next to the computer you’re using to read this post. Maybe you’re reading this post on your phone. Maybe you’re thinking, “Gotcha! I don’t have a smartphone! You digital marketers think you know me, but you don’t.” Actually, we do. We’ve seen the data […]