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SMX: Continuing Our Education

SMX Advanced is a great opportunity to hear from some of the most compelling innovators in the digital marketing space, network with peers, and investigate new tools. We are super excited to be sending our CEO, Fernando Meza; Senior Business Strategy Manager, Dave Doran; and our Director of Paid Strategy, Shawn Finn. They are ready […]

New Google AdWords Feature Rolling Out Soon

Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers.  Google has yet to confirm the exact date but we’d anticipate […]

Our Web Design Process/Philosophy

At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define, […]

New Music Tuesday: When Life Throws You Lemons…

By Teighlor Bodrie Have you heard about the latest from The Beygency? Honestly, I can’t believe it’s taken us almost 3.5 weeks to talk about the visual album that’s captivated mmm, everyone? Okay, I confess, I talk about it almost daily – I’m sure the office is probably sick of it by now but, this […]

Giving Back :: Battle of the Books

The passion to give back to the community has always been a driving motive in the Oneupweb atmosphere. Through a connection made possible by one of our amazing clients Leadstar, which is an experienced leadership development firm, Oneupweb was given the opportunity to sponsor Battle of the Books. We donated our time and expertise to […]

Have You Checked Your Filtered Messages?

When’s the last time you checked Facebook Messenger? This week we read a mind-blowing article on HelloGiggles and we’re here to tell you that you might want to take a second look at your inbox (we have!). Those familiar with Facebook Messaging know how it’s laid out: there’s your standard inbox with the messages from […]

A Look at Earned, Owned & Paid Media

An effective digital marketing strategy doesn’t rely on one tactic. Generating quality traffic and efficient ROI requires advertisers to regularly publish content that’s compelling, valuable and provides utility to the target audience.  There are different types of media that can be leveraged to deliver optimal performance; and knowing the difference between each type of media […]

Why We Don’t Hate Instagram’s New Timeline

A social media algorithm Q&A Recently, Instagram announced an enormous change coming soon to the app’s user experience. Because Facebook (with its newsfeed that operates with one of the most robust, albeit misunderstood, algorithms in the data-sphere) purchased the ever-popular photo-sharing channel in 2011, we social media marketers knew a change from an Instagram timeline […]

Volunteering with the Girl Scouts Pays off, Even for this Stressed-out Supermom

Busy? Am I ever! Who isn’t, these days? Being a mother of two, working outside of the home, caring for a puppy, building a new house, and taking care of daily domestic tasks – even if there were more hours in the day it still wouldn’t be enough. Just think if you had someone to […]