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The Growing Appeal of the Gifographic: FAST Content Consumption

Content is everything and the quicker we can get the information to our audience, the better. As we all know, there are several ways of communicating via content, such as; blogs, website copy, brochures, power point presentations, white papers, podcasts, slide share, infographics, gifographics, etc. For the purpose of FAST content, we are focusing on […]

Your Value Proposition: Do You Know It?

Before we can begin a project for you, we need to know how you describe your company, products, and services. We also want to know how you differentiate your company in your industry. While this may sound like a no-brainer, your understanding of your own company – aptly known as your value proposition – is […]

Sales and Marketing Go Hand-in-Hand

There are so many companies that keep their sales and marketing teams separated. By being separate, the two teams don’t share data and are therefore unable to create the efficiencies that are so necessary for lead generation and conversions. Here are 6 tips to create a workflow between your sales and marketing teams:   1. […]

Forecasting Performance for the Holiday Season

For many retail advertisers, the holiday represents the busiest time of the year.  Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy.  Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight.  It’s not uncommon for clients to see a 10x volume increase […]

Which Came First: The SERP or the Keyword?

We know, we know – you want your site to rank number one on the search engine results page. You’ve been asking, “How do I get to the top of that page?” as if it bears the same weight as, “How do I get people to buy my product?” Yes, organic search engine optimization is […]

Holiday Design: Classy, Not Childish

As you drive down the road on a snowy December day, you find yourself seeing the bright smiling faces of carefully but sloppily made snowmen and the warm colors of soft lights begrudgingly thrown across small porches. The classic imagery associated with the holiday season. Things put together by hand, with love and a sense […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

List Segmentation: Are You on the Right Nurture Track?

List segmentation in your email outreach should be one of your best business practices. Segmenting your communications can improve your email relevancy by huge amounts. If you aren’t slicing up your database into separate segments and tailoring your messaging to be relevant to those customers and groups, then read on to find out why you […]

Optimizing Images for Search

We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop […]

Brainstorm Your Way to a Collaborative Culture

When bringing on a new prospect or client, it’s always interesting to find out who in the office has knowledge or experience in or around the field that the client is a part of. The opportunity to apply existing knowledge to pitches and strategies is what makes working for an agency so fun. The Team, […]

What Do Apples & Kevin Costner Have in Common? (Hint: Halloween Costumes)

With Halloween less than a week away, we thought it would be fun to have this week’s blog show off some of our staff’s favorite Halloween costumes from years past. Enjoy our collaboration! What costume are you going to rock at this year’s Halloween party? Christina Marbury SEO/Content Project Manager and Erin Bernhard, Digital Strategist […]