Is remarketing advantageous to B2B companies? We say, yes!
Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a great opportunity for B2B clients as well. Think of it this way:
Joe CEO visited your B2B site last week, but didn’t “Request More Info” from your expertly crafted PPC landing page. He just wasn’t ready. Today, as Joe CEO is scrolling through pages and pages of toys on a site, trying to find the “must-have toy” for Joe CEO, Jr., he sees an ad for your company. Remembering how great your services are, Joe CEO clicks on the ad, hits the landing page and “requests more info.” And Bam! That’s a lead.
Absolutely, the majority of December’s online traffic is geared toward personal gift purchases, but B2B remarketing ads capitalize on this “passive” form of ad-serving to users who are actively engaged online for any reason, including holiday shopping.