As we all know the Oscars were last night. I love award shows, it is inspiring seeing people congratulate and honor their peers and something I think shouldn’t just be dedicated to award shows or ceremonies. But nonetheless it’s something I love to see.
The annual Academy Awards is both a celebration of the motion picture arts and big business. A “for your consideration” campaign can cost anywhere from $100 million to $500 millon. And to get an advertising spot in the broadcast, ABC reportedly charged businesses a cool $1.95 million.
Of course that is only a portion of the picture. A successful awards night is a mix of things. It can be a combination of inspirational moments and well-placed promotions, breaking the monotony of projects and faces that most fans have never seen. The goal of any awards broadcast is to get remembered. So who did it best? Here are some of my favorite moments of the night.
Best use of peer pressure
From the moment he walked out, host Chris Rock owned the stage, using the platform he was given to hold nothing back, leading to an unpredictable night. He addressed the diversity controversy with his thoughts on Hollywood racism. “Everyone wants to know in the world, is Hollywood racist? He said. “Is it ‘burning cross racist’” No. Is it ‘fetch me some lemonade racist?’ No. It is a different type of racist…Hollywood is ‘sorority racist.’ It’s like, we like you Rhonda, but you’re not a Kappa.” Rock also never forgot his audience and used the opportunity to get the millionaire movie stars to shell out for some Girl Scout cookies. The entrepreneurial move netted the girls $65,243 to be exact.
Best new feature: ‘I would like to thank’ ticker
This year, nominees could send a message in advance for a special ‘thank you’ ticker that would run along the bottom of the screen, thanking agents, friends, and more. It didn’t always stop the orchestra from nudging people off the stage, but when used well it did free the nominees to do a little more than run through their thank you list. It made me think “why didn’t they do this before? Innovation lives!
Best nod to a team
“There are actually multitudes of people that help make me look halfway competent. So many that this speech will be 2 hours.” This quote from Colin Gibson, one half of the Oscar winning team for Best Production Design for “Mad Max: Fury Road” was a great way to thank his and Lisa Thompson’s team, and acknowledge that the enormous achievement required the hard work and passion of so many people.
Best reminder vision still counts for something
Ex Machina won this year’s Oscar for Visual Effects, beating out movies like Mad Max: Fury Road, which had an impressive sweep at the ceremony, The Martian and a little indie film called Star Wars: The Force Awakens. Ex Machina had the lowest budget of all the nominees in its category, a good lesson to remember not to let a lack of funds get in the way of your vision.
Best reminder hard work can pay off
With his win for Best Animated Feature for Inside Out, thrilled director Pete Doctor said in his speech, “Regardless of a gold man, we get to make stuff,” and encouraged any kids out there watching having a tough time in school to channel their feelings into creating something special and unique to them. “It’ll make a world of difference.”
What were your favorite moments?