Pinterest Begins Testing Promoted Pins

Posted on in Blog

The inevitable shift toward promoted pins on Pinterest is upon us and marketers couldn’t be happier.

The social-bookmarking company announced that it plans to start testing promoted pins, but they didn’t give a start date or divulge the names of the participating businesses.

This is the natural progression for Pinterest, especially since releasing “rich pins” last May. These pins let brands automatically attach information like pricing and availability to content pinned from their sites, which made Pinterest an increasingly more alluring marketing channel to retailers.

Even without a formal ad platform, Pinterest has been popular with brands since it exploded in popularity in late 2011. We’re eager to see results of this initial promoted pins testing.

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Name: Andrew Dodson Position: SEO/Content Project Manager What’s your average day like at Oneupweb? I start my day by reading up on the latest marketing and content writing news from a variety of sites, followed by a quick skimming of our local news in Traverse City, Michigan news on MLive and national news from the...

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