Quick Hitting Numbers

Posted on in Blog

77% of Internet users use search engines (more than 117 million users)

The so-called “big 4” search engines (Google, Yahoo, AOL, MSN) command 95% of the search market

Think organic search might not be of real value? Consider the following numbers that show how user interaction breaks down between the natural listings and the paid listings:

72% click natural vs. 28% clicking paid on Google
60% natural vs. 40% paid on Yahoo
50% natural vs. 50% paid on AOL

It’s widely believed that the layout of the pages has a tremendous influence on these interactions as well. Should AOL make natural listings more prominent, these numbers could easily shift.

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Name: Dan Shepler Position: Digital Marketing Project Manager What’s your average day like at Oneupweb? My day starts with a daily read, which consists of reading marketing articles and materials from credible sources in order stay up-to-date on marketing trends. After that, there is typically a team meeting before the work starts. On any given...

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