Replace Your G+ Icon with Google Business Profile

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Your Google+ icon is showing your age.

Google Plus was laid to rest in October 2018, yet your website still has a G+ icon haunting every page on your website. There’s no room for sentiment. It’s time to get rid of that ghost once and for all.

Rather than removing the G+ icon and link altogether, we recommend replacing it with a Google Business Profile logo Google My Business icon and link to your Google My Business listing. Formerly known as Google My Business page, this link helps reinforce a connection between your website and your Google Business Profile property. It’s also a natural swap, as Google Business Profile starts taking on some social features – posts, reviews, ratings. We like to think of Google Business Profile as a phone book on steroids.

Google Business Profile is the New (and Way Improved) Phone Book

Remember the days of picking up a phone book to find out the phone number or address of a business? Unless you’re an ironically-retro hipster or above the age of 85, you probably don’t use a phone book in your daily life anymore.

Google My Business served as the first replacement for Google+ before being transitioned to its current name, Google Business Profile in November 2021. This feature has taken the phone book into the digital age and is completely reshaping the way customers find information about businesses.  Replace your Google+ icon to inspire confidence in your follows and put users in a position to learn more about your business.

Let’s say you search for “digital ad agency near me” using Google. In the search results, you’ll see a stack of listings that look like the one below. The more information a listing has, the higher it will appear in the list of digital ad agencies nearest you.

A screenshot of Google search results for Oneupweb.

Across a range of industries, “near me” or location-based search is on the rise. And with the advent of Google Business Profile, planning a last-minute pizza dinner for the family or finding your credit union’s nearest branch has never been easier. As users search for the nearest instance of your industry, your Google My Business profile will put you on their map – but Google Business Profile isn’t just for wayfinding anymore.

A Google Business Profile listing displays wayfinding information such as your company’s name, address, hours, phone number, and helpful links to your website and directions. But, a listing on Google Business Profile also rolls in some social features you may have seen on other platforms such as Facebook, TripAdvisor, and the like. Google Business Profile now offers expanded features such as reviews, photos (both photos that you post and photos that visitors post), posts, a new messaging feature, and more. Plus, new features are being added all the time as Google Business Profile continues to adapt to display the information the user wants to see most.

With its goldmine of untapped digital marketing potential, using your Google Business Profile listing to display basic information like your phone number and address is about as dated as using a phone book these days. Expanding your profile to include more enticing photos, promotional offers, and helpful communication can help your business to connect with your target audience and be found in more ways than ever before.

Replace Your G+ Icon and Tag Us In For Google Business Profile Management

When was the last time you audited your Google Business Profile account for NAP consistency? Do you have a customer review strategy in place? Or maybe you just need help swapping out your Google Plus icon? As local search experts, we can help you take full advantage of Google My Business. It really is one of the easiest wins any local business can achieve with a solid strategy and little legwork. Let’s talk about your GBP strategy.

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Taylor Holloran, Account Manager I joined Oneupweb after spending five years as an editor and project manager for an electronic publishing company in Traverse City. Before moving to northern Michigan, I worked on the ground for several international aid organizations, supporting development and conservation projects in Argentina, the Philippines and Cambodia. My experience working with...

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