We work with clients every day and write content for their websites, in particular, their blog. We write about current events and things that are relevant in their industry at that time. We have also always done that for our own company. As a matter of fact, we have over 10 years of blogs on our website right now. That is A LOT of content! I thought it would be fun to go back through and find some old blogs that we wrote about with predictions in the digital marketing space: were we right? Or wrong? As we all know the internet changes with warp speed and it has been an interesting experience to go through our old blogs and see what we were writing about, when. It’s almost like a timeline for our business!
In March of 2009, we predicted the next social giant to be Twitter (and called it the 800 pound social gorilla, which I don’t really get but maybe that made sense back then?). We also said that celebrities will be the main Twitter advocates. People love having the opportunity to have conversations with their favorite movie or pop star. Some public figures use it so frequently; it’s actually their main form of communication. Can anyone guess who I mean by that? [Hint: He has orange hair and a red face]
Who knew that not only would we be correct but now, 8 years later, we have already seen the rise as well as the decline of Twitter. Yes, people still use it for what it was intended, real-time information and having conversations with people and companies of similar interests, but Twitter still faces scrutiny as to whether or not it can keep up with Facebook and Snapchat in the advertising space.
While Twitter is still very much relevant in the social network sphere, it also has had a turnaround in the first half of 2017 in overall base followers, which is a great sign for the health of the company. Twitter is still in the midst of figuring out how to make its product more approachable and juice that user growth. But at the end of the day, isn’t that what we are all trying to do with our businesses? Keep on keeping on Twitter. I’m excited to see what you come up with next.