Steve Hall runs the great site Adrants and on Monday he posted this little gem. Steve makes his take on it pretty clear, but I hope the feeling about search marketing, internet marketing in general, and other non-traditional methods isn’t quite the same at all the big old-school agencies.
Here’s just one highlight (this quote isn’t from Hall, but rather an agency exec): “The trend I would love to see die is the frantic production of non-traditional, non-TV marketing ideas. In the quest to be smart, effective and media-agnostic, many marketers have become manic.”
It’s really just too bad. Some of these non-traditional approaches can have sweeping effect for the good. Then again, I’m already a firm believer, so I could be a little bit biased.