In the past, some have seen Mr. Godin as an opponent to search marketing. It seems that more than likely he was just being cautious when looking at a very young industry with a lot of growing up still left to do.
I’m glad he’s taken another look. Thanks Seth.
The fact that you’re looking for a content planning solution means you’re on the right path. Too many marketers don’t have a content plan. They’re simply producing content for the sake of producing content. We call this “keeping the lights on.” The purpose of this resource is to share a few tips for developing a...