StraightUpSocial News Links for 10/16/2009

MySpace Tries to Recover Its Cool

Emily Steel at The Wall Street Journal points out new initiatives and hires at MySpace that are designed to breath life into the ailing social network, which has seen a drop in both users and advertising dollars.

LockerBlogger Launches Social Network For Professional Athletes, Coaches and Fans

Leena Rao at TechCrunch shares info about LockerBlogger – a new social network for sports fans and professionals alike, which already features more than 140 pro athletes who are connecting with fans.

Balloon Boy – Quickest Meme Ever?

And we can’t let the week end without a mention of Balloon Boy – Kelly Reeves at urlesque shares a growing list of favorite web tributes to six-year-old Falcon Heene, who the world thought was trapped in a helium balloon over Colorado yesterday, but turned out to be hiding in his family’s attic.