StraightUpSocial News Links for 1/30/2009

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Super Bowl ’09: Social Media Hits the Gridiron

Kenneth Corbin at InternetNews takes a closer look at how this year’s Super Bowl advertisers are integrating social media with their game time ad campaigns.

MySpace Fights Yahoo and MSN for Ad Cash

Matthew Garrahan at Financial Times tells us how MySpace is making itself more appealing to advertisers, a move that contrasts with the direction Facebook is taking.

HOW TO: Survive a Social Media Revolt

Muhammad Saleem, guest authoring at Mashable, uses the recent Hulu backlash as a reminder of the importance to always communicate with our audience.

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With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs...

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