StraightUpSocial News Links for 1/30/2009

Super Bowl ’09: Social Media Hits the Gridiron

Kenneth Corbin at InternetNews takes a closer look at how this year’s Super Bowl advertisers are integrating social media with their game time ad campaigns.

MySpace Fights Yahoo and MSN for Ad Cash

Matthew Garrahan at Financial Times tells us how MySpace is making itself more appealing to advertisers, a move that contrasts with the direction Facebook is taking.

HOW TO: Survive a Social Media Revolt

Muhammad Saleem, guest authoring at Mashable, uses the recent Hulu backlash as a reminder of the importance to always communicate with our audience.