StraightUpSocial News Links for 3/05/2009

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Facebook’s Response To Twitter

Erick Schonfeld at TechCrunch clues us in to upcoming changes at Facebook designed to match the life-streaming capabilities of Twitter.

Twitter: We Can Do What Google Can’t

Michael Learmonth at Advertising Age tell us why Twitter “walked away from a $500 million offer from Facebook” to focus on search.

Half of U.S. Broadband Households Want Internet TV Now

Elisabeth Lewin at Podcasting News shares research showing that nearly 50% of U.S. broadband households are interested in “premium Web content,” via their TV.

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With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs...

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