StraightUpSocial News Links for 4/10/2009

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Does Facebook’s Business Plan Include Premium Memberships?

Douglas MacMillan at BusinessWeek recaps an interview with Sheryl Sandberg, Facebook’s chief operating officer, who addresses the social network’s current revenue and business model.

AT&T Uses Twitter During Service Outage

Marguerite Reardon at CNET News tells us how AT&T used Twitter to communicate with customers after fiber cables were sliced yesterday, cutting off broadband, phone and wireless for thousands of Bay Area residents. But I have to ask: How did those people access Twitter to get AT&T’s updates?

The A.P. Apologizes, Admits To A “Misunderstanding Of YouTube Usage”

Erick Schonfeld at TechCrunch sums up a blunder by the Associated Press after a company official threatened one of its own affiliates for embedding videos from the A.P.’s YouTube channel, which offers (believe it or not!) embeddable videos.

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With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs...

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