StraightUpSocial News Links for 5/14/2008

Social Media isn’t a Free Lunch

Anthony LaFauce at SocialTimes weighs in on why companies can be apprehensive about investing their marketing budgets in social media.

Brand new Google Reader for iPhone

dolapo at the Google Reader Blog details the release of Google Reader designed specifically for the iPhone (in beta).

Scoutle: Automated Social Networking For Bloggers

Duncan Riley, guest blogger at TechCrunch, profiles Scoutle, which delivers “Automated Social Networking for Bloggers” via web crawlers that identify others users with similar interests.