Lots of good information for companies looking to establish a presence in the popular social network, Facebook.
To quote the author, “It is essential that brands attempting to foray into the social networking space understand that the key demographic is fickle, there is no guarantee of success, and best practices are at times nebulous and highly dependent on the individual brand and project goals.”
Paramount Pictures attempts to avoid one of the Facebook faux pas mentioned above, by creating an application that lets Facebook users send movie clips to other Facebookers. Useful? Not really. But it could be fun.
According to TechCrunch, a TechStars startup called Socialthing!, “makes it even easier to get an overview of what your friends are doing on the web.”