StraightUpSocial News Links for 8/20/2008

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Social Media Marketing: What is it and What is it Good For?

Rusty Brick at Search Engine Roundtable covers the social media marketing basics session at Search Engine Strategies, currently taking place in San Jose.

OpenSocial Now Reaches 350 Million Users, And Growing

Erick Schonfeld at TechCrunch has an update on the number of social network users (and networks themselves) using the Google-backed OpenSocial application platform.

Hulu Beating CNN, Turner, Still A Fraction Of YouTube

Michael Learmonth at Silicon Alley Insider shares the stats on Hulu’s recent rise in popularity among video sites.

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These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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