StraightUpSocial News Links for 3/11/2008
“More than half the auto dealers who responded to a survey by The Kelsey Group said they plan to include online video clips on their company Web sites during the next 12 months.” – The survey also discovers that auto dealers are rapidly adopting next generation promotion strategies such as pushing their video to social sharing sites such as YouTube.
Toyota reportedly shells out close to $4 million to have its new Corolla advertising campaign featured prominently on YouTube. However, the article points out that the ad delivery for the campaign is mostly static banner ads or video ads on the YouTube home page – not very cutting edge and underutilizing of YouTube model.
Google attempts to curb the ongoing fear that it plans to become a media publishing company by announcing (again) that it wants to work with media companies to transition their business to the web – the article also discusses Google’s recent 7th place finish in total number of display ad impressions, a market that the search engine has been hoping to become a leader in.