StraightUpSocial News Links for 8/13/2008

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13 Reasons Why Social Media Marketing is Worth Your Time

Steven Snell at Traffikd shares his thoughts on why investing your time in social media endeavors is worth it.

Disqus Wants to Own the Commentsphere; It Just Might

Adam Ostrow at Mashable reviews recent changes at Disqus, which include the release of an SEO-friendlier WordPress plugin designed to make comments via Disqus more beneficial to the blog author.

Identi.ca and the Power of Microbranded Communities

Jesse Stay lends a few words of wisdom to louisgray.com about the technology behind Identi.ca, the open source microblogging platform that allows users to develop a “group Twitter.”

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These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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