StraightUpSocial News Links for 8/22/2008

Posted on in Blog

Facebook v. MySpace In The U.S. Market: The Music Factor

Michael Arrington at TechCrunch weighs in on how MySpace has integrated music marketing into its platform, which Arrington believes has been a key factor in the network’s popularity lead over Facebook.

What is the future of podcasting?

Christopher S. Penn shares his insight on the progression of podcasting as a viable platform for new media. Penn points out some of the advantages and disadvantages of podcasting, in addition to a common mistake made among content producers: media is not marketing.

When Is The Best Time To Start A New Blog?

Aseem Kishore at DailyBlogTips shares advice on factors to consider before starting up a second (or even third) blog.

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A Gartner CMO survey found that publicly traded companies spend about 11% of total revenue on marketing, and as much as 75% of that marketing budget goes to digital. However, average marketing budget is influenced by industry, audience, cash flow and more. Alas, there’s no magic marketing budget based on percentage of revenue or sales. But you...

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