StraightUpSocial News Links for 9/15/2008

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LinkedIn To Launch Its Own Ad Network

Erick Schonfeld at TechCrunch reports that LinkedIn plans to launch its own ad network today. The network is a partnership between LinkedIn and Collective Media, allowing other partner sites to deliver targeted advertising to LinkedIn users when they visit those sites.

As Twitter Regains Footing, Competitors’ Growth Stalls

Louis Gray shares stats on Twitter’s increasing user base, and lends insight into why Twitter has become “synonymous with the concept of microblogging.”

The social web: All about the small stuff

Joe Kraus, Director of Product Management at Google, speculates on how the web (and Google) will become more social in the next 10 years.

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These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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