StraightUpSocial News Links for 11/14/2008

Posted on in Blog

Microsoft updates Windows Live to be starting point for ‘what’s new’

Benjamin J. Romano at The Seattle Times gives us the skinny on Microsoft’s recent partnerships with Twitter, Flickr, StumbleUpon and other social-based services in an effort to become the default mothership for keeping track of social network updates.

Pepsi’s Social Media Challenge

Jason Lee Miller at WebProNews shares the details of Pepsi’s recent attempt to “tap the minds of 25 social media marketing experts” and record the discussion within a Pepsi-branded FriendFeed room.

MySpace launches searchable video widget

Caroline McCarthy at CNET News tells us about a new MySpace widget called Primetime that allows MySpace users to add professional video content to their profile page (including video from Hulu), and of course offers another outlet for MySpace video ads.

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These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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