StraightUpSocial News Links for 12/01/2008

Posted on in Blog

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

Bob Garfield at Advertising Age explores the marketing power of widgets and some examples of widget/advertising success.

Facebook Aims to Extend Its Reach Across the Web

Brad Stone at The New York Times tells us that Facebook Connect is being integrated into the Discovery Channel, The San Francisco Chronicle, Digg, Geni, and Hulu websites.

Social Web’s Big Question: Federate or Aggregate?

Om Malik at GigaOm explores online identity portability vs. 3rd party aggregation services such as Power.com.

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With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs...

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