StraightUpSocial News Links for 12/01/2008

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

Bob Garfield at Advertising Age explores the marketing power of widgets and some examples of widget/advertising success.

Facebook Aims to Extend Its Reach Across the Web

Brad Stone at The New York Times tells us that Facebook Connect is being integrated into the Discovery Channel, The San Francisco Chronicle, Digg, Geni, and Hulu websites.

Social Web’s Big Question: Federate or Aggregate?

Om Malik at GigaOm explores online identity portability vs. 3rd party aggregation services such as Power.com.