StraightUpSocial News Links for 12/18/2008

A Shake-Up at LinkedIn

Brad Stone at The New York Times reports on changes within LinkedIn’s managment as the social network works on “making its service more interesting and essential to its 32 million users.”

MySpace Quietly Begins Encouraging Users To Use Their Real Names

Michael Arrington at TechCrunch reports on a recent move by MySpace to be more like Facebook by encouraging users to show their real names on MySpace profile pages.

Don’t tell the boss: most ‘Net video viewing happens at work

Jacqui Cheng at ars technica passes along new research data from VideoCensus and Nielsen, which shows that the majority of online video viewing takes place on weekdays during normal work hours.