The Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]

Humanizing Your Brand Through Snapchat

Since its launch in 2011, Snapchat has fast become the go-to social media platform for sharing images and video messages, boasting over 100 million daily users. So what makes this app unique from Facebook and Instagram? The images and clips, called “Snaps,” can only be viewed for a matter of seconds. Once viewed, they self-destruct! […]