Brand Voice and Tone: Is there a Difference?

Even accomplished writers sometimes scratch their heads. Simply put, as a brand, you have one brand voice that is pretty well set in stone—it’s that essence that tells the reader you wrote this — but your tone can change based on topic, situation, and audience. Establish trust in website copy and blogs People read blogs […]

Consistent Brand Voice and Tone is the Foundation for Effective Digital Marketing

In the digital marketing world—and frankly in any business world—brand voice and tone are the core tenet for creating every piece of digital content, be it a tweet, blog post, email newsletter or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, you have to distinguish your voice. But what […]