Content Strategy Intrigue: Encouraging Engagement From the Start

Perhaps the single-most obsessed-over key performance indicator for content marketers is engagement. The conventional wisdom being that your content is only as good as how many people engage with it: that they read, then comment and share the post to increase its reach. But how do we plan for maximizing this erratic, user-driven KPI at […]

5 Tips for Increasing the Effectiveness of Your Social Strategy

“I don’t know why our social strategy isn’t working.  I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think […]

Your Brand Needs a Data-Driven Content Calendar

Sometimes the hardest part about writing is finding something to write about. I have heard this time and time again from busy, resource-strapped marketing departments. They all want to blog regularly in order to establish their brand as an authority. However, it’s hard getting anywhere when your editorial compass is broken. Writing is hard. Writing […]

Market Research Is Boring (No It’s Not)

Truth of it is – most people want to crawl under the table and hide from these thick compilations of numbers and analyst jargon. Who has the time, the wherewithal or the secret decoder ring, for that matter, to make it through a 70 page study on the key metrics of digital marketing without throwing […]

Content Marketing: Are You Relevant?

Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into […]

In a World… Ruled by Video & Infographics

As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast […]

Tumblr’s Under-tapped Content Marketing Potential

While tons of brands use Tumblr as a venue for their marketing content—including household names like Coca-Cola, BMW and Disney—it remains an underutilized platform across the board(room). We think it’s time to re-visit the idea of Tumblr in the still-rippling wake of Yahoo!’s $1.1 billion acquisition of Tumblr this May. Let’s take a look at […]

Here Today, Gone Tomorrow: What Street Art Can Teach You About Content Marketing

Three things street art taught me about content marketing While an undergrad at Michigan State University, I’d often wander along the banks of the Red Cedar River, passing under bridges and walkways as I moseyed along. Invariably, I’d encounter stencils on the walls, mantras—some vulgar, others tame—and other forms of street art; graffiti. Not every […]

Content Marketing Tactics: B2C Marketers Average About 12

Content marketing is nothing new, but its effect on a brand’s overall marketing success continues to become more and more of a factor. Consider the words of David Schwartz, a digital brand strategist whose past experience includes Coca-Cola and The Home Depot: “The best way to get noticed and build authority is to create digital […]