2018 Marketing Predictions: SEO and Content Marketing

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO […]

Content Marketing Tips for Nonprofits

In October 2016, Oneupweb traveled to Maryland to attend BBCON, the premier tech gathering for social good, and polled attendees asking them, “As a nonprofit organization, what do you find to be the most challenging pain points with your marketing?” One of the top pain points that came out of our informal polling was creating […]

Creativity + Data: Building Your Content Strategy

This post is the first of four in the series “Creativity + Data: Building Your Content Strategy.” Over the next three posts, we’ll focus on best practices, tips, tricks, and tools for using data to inform the creative nature of your content. To see your blog posts perform well, the reasoning behind your editorial calendar […]

The Growing Appeal of the Gifographic: FAST Content Consumption

Content is everything and the quicker we can get the information to our audience, the better. As we all know, there are several ways of communicating via content, such as; blogs, website copy, brochures, power point presentations, white papers, podcasts, slide share, infographics, gifographics, etc. For the purpose of FAST content, we are focusing on […]

4 and 1/2 Signs of a Healthy Content Marketing Strategy

It’s been a year since that first kick-off call, during which you touted your expertise in content marketing, SEO, and generally awesome practices embraced by only the savviest of digital agencies. You and your client speak regularly, and things are going well, but the 1-year mark seems especially ripe for that “look-where-you-were-before-us-and-look-where-you-are-now” moment. Beyond the […]

How To Make How-to Content Convert

A man who was not young told me that Millennials have to be the dumbest generation ever because they never recall anything from memory. Instead, they just pick up their phone and find the answer. While this theory certainly makes a great bar room debate, part of the claim is indisputable: Millennials use their phones […]

Snack-Sized Content: Food for Thought

I love snacks, admit it, you do too. The instant gratification of honey BBQ Kettle potato chips is undeniable. People want to digest content similar to how you just inhaled those potato chips. Your customers want quick and convenient content because these days, communication is more focused on the essence of the message than the […]

Your Brand Needs a Data-Driven Content Calendar

Sometimes the hardest part about writing is finding something to write about. I have heard this time and time again from busy, resource-strapped marketing departments. They all want to blog regularly in order to establish their brand as an authority. However, it’s hard getting anywhere when your editorial compass is broken. Writing is hard. Writing […]

The Most Expensive Keywords: 58% Are Location-Sensitive

Our friends at Hubspot recently published a blog highlighting an infographic containing the 100 Most Expensive Keywords on Google, and a big majority are location-sensitive. The list includes searches such as: San Antonio car wreck attorney Accident attorney Riverside VA Motorcycle accident attorney Los Angeles West Palm beach criminal lawyer Set aside that many of […]

Two SEOs and a Microphone: Hyper-Localization and “Sales” Engine Optimization

Here it is—the first full episode of Oneupweb’s newest ongoing series: Two SEOs and a Microphone. Oneupweb Presents: Two SEOs and a Microphone: Episode One from Oneupweb on Vimeo. When we last left off, Mr. Freddy Hunt was doing his best spit-take at Dave Doran’s mention of a keyword performance report. In this, our first […]

Friday Content Roundup: The Hot Mess That Is Europe. Also, Ghosts. And Logo Trends.

This is the Friday Content Roundup, where we’re bringing you a little taste of the fun/interesting/sometimes-useful content we found on the Internet this week. Sometimes people ask me: Chris, why do you do this? And I pause profoundly before telling them that: I do it for the little guys. I do it for the mommy […]

Upcoming Content: The State of Our Art–Future of SEO

It’s hard to tell where you’re going if you don’t know where you’ve been. I’m paraphrasing James Burke, science historian, but it’s a truism. Oneupweb has gone many places in its 20-year history. We started in 1996 as a web design shop. We quickly shifted focus into search engine optimization. As the industry evolved, we […]