Personalize Your Approach through Engagement Marketing

Marketing strategies have shifted throughout the years, from appealing to the masses to drilling down niche target audiences. Today, effective marketing is about delivering personalized and timely messages to prospects and customers – in other words, customer engagement marketing. Yet, most of today’s big brands are still talking to all of their prospects in the […]

Not Relying on Customer Personas

For those of you who aren’t knee deep in marketing jargon, when I use the term “Persona”, you might think I’m referring to an actor taking on an alter ego to deliver a performance (ala Chris Farley and his performance as Matt Foley, an over the top motivational speaker).  I’m not—and, as other marketing veterans […]